My name is Spencer McCoy and I have been researching guitar tone quite obsessively for many years. My search for great cable started years ago after many less-than-stellar experiences with cheap guitar and amp cords. I was blown away the first time I played through a high-end guitar cable. I began testing all kinds, looking for better signal. I certainly did find things, but I also found that you better be prepared to pay a premium. This makes sense to a point, and while quality isn't cheap, I know that a great guitar cable doesn’t have to cost several hundred dollars. Many expensive cables didn't even excel sonically, and most of these "boutique" cables weren't very well made at all. It's crazy. So I began building cables because I couldn't find the quality or sound I wanted from the popular brands. It seemed that nobody was making a great-sounding, well-built cable that people could afford. So I decided to.

It's a formula that took over 15 years to perfect. It involved research, bench testing components, and meticulous attention to detail. These cables feature sonically superior connectors, Tech Flex covering, and specially treated solder joints. Every cable is made in the USA, by hand in Knoxville TN. They deliver a massive, even signal that is intensely hi-fi.  It's the best recipe you will find anywhere, at any price. It all adds up to amazing, yet affordable cable. They simply sound incredible. 
 

I believe great tone should be available to everyone. After all, your sound is your story; it delivers the ideas that are essential to you and critical to the listener. A great tone creates freedom and inspiration, but bad sound can ruin the experience. With electrical instruments, signal transfer is crucial to this situation. Poorly designed cables will hide nuances of your playing and make your gear sound like it's not doing its job. Good guitar cable is one of the cheapest and easiest tone upgrades. I would love to help you. The sole purpose of these amazing cables is to get the ideas out of you and into the air. Come and hear what you really sound like, I think you're going to love it.

Sincerely,
Spencer McCoy